Tuesday, April 9, 2013

Computers in Libraries 2013 - Day 1 - 7 Deadly Sins of Library Websites


Casey Schacher & Paige Mano of the University of Wisconsin and Tony Aponte of UCLA presented the results of a small scale study they did of library websites and what usability standards they violated. All of the websites (20 different sites) violated at least one out of the 2006 version of usability.gov's guidelines that they tested.  They then compiled a list of the top seven violated guidelines from their subset and enumerated them in their presentation.  They were:

1. Does not comply with Section 508 of rehabilitation act. -- They recommended using the WAVE accessibility tool to highlight accessibility problems.

2. Avoid unexplained library jargon that typical users will not understand

3. Ensure that the format of common items is consistent form one page to another.  One example is the inconsistent presentation of phone numbers

4. Elements such as colors, fonts and content location should be consistent across pages.  Menus shouldn't change (College of Southern Idaho was used as a negative example of this)

5. Organize information at each level of the web site so that it shows a clear and logic structure to your typical user.  Avoid the junk drawer (the page where you stuff all of the stuff that doesn't fit somewhere else) at all costs.

6. The page layout should help users find the most important information.  Use analytics to discover what the most important information is.

7. On an uncluttered display, all important search targets are clearly visible.  “Pretty graphics don't negate overabundance of text.”

I particularly liked the way they approached their project of determining the "7 deadly sins" and found the information provided quite good.

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