In 2000 46% of adults were using the Internet. 5% with broadband. 50% owned a cell phone. Less than 10% used “cloud” computing applications.
2008: 75% of adults were using the Internet. 57% have broadband. 82% own a cell phone. 62% connect to the Internet wirelessly. 53% use “cloud” applications.
These changes have had these effects in the ecosystems of everyday people.
Volume of information has gown
Variety of information has increased
Velocity of information is faster (you find out things, both on a national and person level, faster).
The times and places to experience media enlarge.
People's vigilance for information expands and contracts. (As people gain new interests they...)
The immersive qualities of media are more compelling.
Relevance of information improves.
The number of information “voices” explodes and becomes more findable.
Voting and ventilating are enabled
Social networks (not necessarily online) are more vivid (in an environment where all of this stuff is happening, people are falling back on their social networks to help them cope).
Homo Connectus
Different sense of
Expectation about access to information
Place and distance
Opportunities to play
Time use
Personal efficacy
Social networking possibilities
39% of those surveyed in a recent Pew Internet survey are motivated by mobility (love it and feel good about tech)
61% are tied to stationary media (ambivalent about tech)
10 groups in the greater population (5 excited about tech, 5 ambivalent about tech)
Digital Collaborators (8%)
People at the cutting edge (blogging, tweeting, always online, etc.) Gen X group
Libraries just need to be a place for them to connect to the Internet. They can influence.
Ambivalent Networkers (7%)
Younger (Gen Y). Use the Internet but less excited about it. Don't rely on e-mail as much as texting
Libraries can be a sanctuary where they can go offline. Gaming is important to them. Libraries can help them deal with Information Overload.
Media Movers (7% of population)
Like putting photos online, etc. (The people who are always sending links, etc.)
Libraries can help them find outlets for sharing their creations. Help them navigate to material they can pass along.
Roving nodes (9% of population)
People who could not give up their email & cell phone. Feel that technology gives them control. Largely female population. (sounds like a Winnetka group)
Help them to be efficient. Give them access to technology. They are candidates to learn about cloud computing.
Mobile Newbies (8% of the population)
New to cell phones. Love them deeply. Largely a female group and the oldest group in the Mobile set. Don't know much or care much about the Internet.
How-to-material, coaching and mentoring are services they can use. They would like tech support.
Desktop Veterans (13% of the population)
Internet veterans. Mobility doesn't matter. 2004 was an awesome year. Cell phones are used for phone calls.
Offer good computers with good connections. Self sufficient. May want tutorials on content creation.
Drifting Surfers (14% of the population)
Largely female. Attitudes on technology have worsened ove r the past two years.
Would like tech support. Traditional library services
Information Encumbered (10% of the population)
Largely male. Angry about information overload. Get ticked off when things break down.
Don't force things on them. Provide sympathy. Be filters and provide good support.
Tech Indifferent
Not internet users. Some cell users.
Computers & Internet 101, but don't force them
Off the Network (14% of the population)
People who used to do things online but don't anymore (often). Love old media. Affordability is an issue.
Traditional services big. Maybe some tutorials.
Roles for libraries:
Pathways to problem-solving information
Pathways to personal enrichment
Pathways to entertainment
Pathways to new kinds of social networks built around people, media, and institutions
Pathways to the wisdom of crowds, so you can fill your own future here...
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