Thursday, March 22, 2012

CIL 2012 Day 2 - Ebook Publishers & Libraries: Win-Win Solutions


Ken Roberts & Michael Ciccone of Hamilton Public Library presented this intriguing presentation called Tales from the North describing efforts in Canada to resolve the current crisis/stalemate that exists between publishers and libraries over the issues surrounding ebooks.

To start Roberts and Ciccone described the publishing situation in Canada and the differences between the situation in Canada and the U.S. As Canada only has about 25 million people who prefer to read in English (not counting the ~7 million French speakers there, and compared to the 300+ million in the U.S.) and has a variety of government protections for publishers, the starting position was a little different for the Canadians.

There are two major publishing trade organizations in Canada: The Canadian Publishers' Council and the Association of Canadian Publishers. The Canadian Publishers' Council consists of the larger, more recognized publishers like HarperCollins and Random House. The Association of Canadian Publishers is made up of 135 small publishers. Under Canadian law it was required that print titles be acquired for libraries directly from publishers as a way to support the Canadian publishing industry. With the introduction of electronic versions of books, however, the old law no longer applied and publishers were starting to be bypassed by services like Overdrive.

So the libraries and the publishers went to the negotiating table and in January worked out the elements of a deal that make both sides happy. Libraries will license, not own, titles from the publishers at a cost of the average of the last three years of sales of midlist and backlist titles for the area the library serves, and will get broad access to these titles. It seems that they will be available in ePub only, as the Kindle presence is not great in Canada and is not worth making things more complicated. It's an interesting and promising resolution to some of the problems. The exact same solution will probably not develop in the U.S., but it does perhaps point a way that can make both sides happy.

As Hamilton Public Library uses Bibliocommons, a Canadian company, for its catalog discovery tool, they even worked out a brief test of integrating the ebook reservation and checkout directly into the catalog (one of the things libraries really wanted when they went to the negotiating table) which was cool to see in the screenshots they showed.

Following Hamilton's presentation, Matt Barnes from Ebrary discussed the history of Ebrary's ebook projects (so far largely with academics) and the problems they've worked out between publishers and libraries in a presentation titled E-Books Aren't Print Books.

Ebrary has been primarily academic, but is starting to shift to public. When Ebrary started working with publishers, they began by selling subscriptions to 2-5 year old titles that the publishers figure they won't sell many more of but libraries still want and would find relevant.

From this point Ebrary started to move to a perpetual archive (ownership) model for some titles.

The next step was a patron driven access model which would provide previews of titles and if a patron uses enough of the book the library pays for the use. This took more negotiation to work out and make the publishers happy. A pilot program proved that this could work and be a profitable venture.

Finally they discussed short term loans (rentals). This was something that could displace or supplement ILL.

These four models have worked well for Ebrary and its ebook services for libraries so far and have kept publishers happy. However, Ebrary keeps ebook access restricted to websites.

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