Thursday, March 22, 2012

CIL 2012 Day 2 - Matching Books & Communities


This session was, without a doubt, my favorite session of the day, and may wind up being my favorite session of the conference, if for no other reason then the incredibly impressive technology that was described.

The session began unassumingly enough with Chad Mairn, CTO of Novare Library Services and librarian for West St. Petersburg Community Library providing a brief overview of how libraries are in the business of helping people discover new books. He pointed how West St. Petersburg has a poster with some new books and a QR code that directs a user to the complete list. He then talked about good sources for DRM-free ebooks like drmfree.calibre-ebook.com, Project Gutenberg, OpenLibrary.org, and Overdrive (which has both DRMed and DRM free books). He mentioned an interesting idea about putting up a sign in BestBuy to direct people who had just purchased ereaders to the library for books and offering free workshops for the public to help people with their devices. He also talked about how libraries are in a position to work with authors who want to self-publish their materials.

Then Chad discussed some of the book discovery services out there like Library Thing, Good Reads, BookLamp (which I wasn't familiar with), and Small Demons (which I also was not familiar with) and capped that off with the genres page at WorldCat (www.worldcat.org/genres/) which was interesting.

After covering this in probably about 10 minutes, Chad invited Aaron Stanton from BookLamp to come up and talk about his website, which is about when the session became really interesting.

Aaron mentioned that most of the services that Chad had just mentioned are social book discovery tools. They have limitations because certain books are more widely read and more favored, so they float to the top of the services. This isn't necessarily because they are better, but just because they are more popular. There are many books below that may be of great interest to readers but are just not noticeable because they haven't had enough readers and they are kind of doomed to that state in a social discovery service.

This is where BookLamp differs from those.

Rather than working on a social recommendation service, Aaron (who from his presentation is clearly an avid reader) decided to develop a way of analyzing the content of a book with computer algorithms. Using some apparently incredibly sophisticated code, Aaron and his team have analyzed the content of books and can identify features that one would think would be nearly impossible for a computer to identify such as pacing, writing style, action, characters, and themes. This information can then be put into a two or three dimensional graph to give the book any number of unique, identifying fingerprints. This whole initiative is called the Book Genome Project, and of the 90 some thousand books the Book Genome Project has processed, 20 thousand are on BookLamp, with more to come.

It sounds like a really interesting project and something that should be a useful readers advisory tool and book finding aid well into the future.

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