Laurie provided a nice background on Facebook and then provided a few good, broad examples of using Facebook in a Library setting. Build up a fan base in Facebook by using promotions (fan chosen at random wins a prize), then advertise to that fan base by submitting events on a feed. Also advertise to fans and non-fans in Facebook, which is quite inexpensive and extremely targeted ($0.10 per ad click-through).
Cliff talked more generally about social networking and the benefits of social networking applications in libraries and library catalogs, with a slight bias toward academic libraries (although generally applicable to publics as well). His four most important points were:
- Talk to your users and find out what they want
- Use the tools that they are using
- Broadcast what you're doing
- “earn your audience.”
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