Innovative Marketing Using 2.0 Tools

This session was presented by Helene Blowers from Columbus Metro Library and Michael Porter from Webjunction.  It was a nice overview of what different libraries are doing with Web 2.0 technology and what the best parts of Web 2.0 to take away and use for marketing are. In short, basically libraries need to encourage and then use the creativity of their users in addition to their own creativity to create good marketing, and using Web 2.0 tools is a good way to not only get the stuff your users make published, but also get it seen by other users (somewhat simplified description, but I'm trying to write this quickly).  We are already doing some things like this with the Film Fest.  Quite a few good examples of this kind of thing were shown and it will be interesting to see what we might be able to do that is similar.