Michael Porter (Libraryman) of WebJunction and Amanda Clay Powers of Mississippi State University presented this great little session on what to care about (or for that matter what not to care about) statistics from web 2.0 sources.
Michael's portion of the presentation was, in part, to deemphasize the importance of actual hard data for web 2.0 usage. On his way to pointing out that the popular concept of ROI often used to consider to worth of doing something doesn't really apply when you can't make any money from doing it (as libraries wouldn't), Michael showed a snazzy little video Social Media ROI: Socialnomics. While pointing out the Social Media is in fact critically important to future survival using a quote from Oliver Blanchard ("Having a Social media presence nowadays is merely the equivalent of what being listed in the yellow pages meant ten years ago. It simply isn't enough to be there. And if you believe it is, you have seriously underestimated the situation."), he also pointed out that some of the best statistics you'll get for its importance are anecdotal.
Amanda then demonstrated how, at least in part, she has been able to get some nice numbers for web 2.0 utilization, particularly from Facebook Insight. It was also mentioned that it's possible to somehow run Facebook fan page data through Google Analytics and a nice sounding 3rd party application called Twapperkeeper that lets you track tag usage on Twitter was mentioned. An informal survey of the attendees indicated that about 18 (out of probably at least 200 people) were currently maintaining web 2.0 resource statistics and reporting them in monthly reports.
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