This was a good session led by Meredith Farkas from Norwich University. The sentiment expressed early in this session which somehow provides the message of the session in a nutshell is: "Web 2.0 technologies are often seen as free as in beer, when more likely they are free as in kittens."
The first part of the presentation expressed a variety of caveats about web 2.0 implementations such as having one person do all of your blogging/twittering with involvement from no one else (the so-called "Lone Ranger syndrome") so when they decide to move on to greener pastures your excellent blog/twittering dries up and dies like a plant moved from the Amazon rainforest to the Sahara desert.
Instead web 2.0 needs to become a part of a library's culture and for the technologies to work libraries need to understand them, understand the users, and trust the technologies. The greater the comprehension and buy-in from everyone, the greater the success of web 2.0 implementations will be.
A challenging presentation with many good points.
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